About us

We aim to improve the health and well-being of millions of people affected by Pakistan’s airpocalypse. We are obsessively passionate about making the environment clean, green and sustainable. Not just for a moment, but forever. Not as a luxury, but as a fundamental human right.

We are Pak Fiza, a group of Pakistani Alumni from international universities, and at our heart lies the dream of using innovation that allows people in Pakistan to permanently have cleaner air to breathe.

In 2018, our Founder and CEO, Arafat Mir, was travelling from Islamabad to Lahore on a hazy morning to meet his ailing grandmother. The highway was engulfed in a thick blanket of toxic smog and by the time he managed to reach Lahore, his grandmother had lost her battle.

In the months that followed, three friends determined to make real and lasting change to overcome the smog crisis, came up with an idea to actively transform the world, to be a world with cleaner air to breathe. Having thought of multiple solutions and their pros and cons, the three agreed to create a solar-powered tower that uses state of the art technology


  1. We use creativity, innovation and knowledge as cornerstones for change
  2. We work with passion and competence
  3. We act with honesty, honour and responsibility
  4. We believe in endurance on work on these issues step by step, for as long as it takes.

Our Approach

SDGs – Our tool against air pollution

We have begun our hard work to put the SDGs into action to overcome the environmental crisis of air pollution and smog. We aim to help governments and corporations at all levels to develop sustainable and environmentally responsible plans and policies that will enable us to have a lasting impact, and help Pakistan reach its goals.

Goal 3 focuses on good health and well-being for all—a basic building block for people to achieve their potential in school, at work and at home. Every step we take at Pak Fiza to beating air pollution is a step towards achieving this goal.

Goal 11 on sustainable cities and communities is crucial in our urbanizing world. In 2016, more than half of urban dwellers were exposed to outdoor air pollution levels at least 2.5 times above World Health Organization safe levels. Pak Fiza makes our cities smart, resilient and green, through urban planning, technology and citizen participation and can provide better air quality and transform the urban landscape.

Goal 13 tackles climate change. Many of the air pollutants that affect our health also warm the atmosphere. Pak Fiza, through its sustainable solution, will take action to provide cleaner air, target and eliminate the root causes for air pollution, one at a time, and address the climate emergency.


The invention looks at filtering polluted air in order to get rid of particulates up to a size of 0.5microns (micrometers). This is achieved by incorporating a filtration unit which gets rid of dust particles bigger than 5 microns. The semi-clean air is then passed through a high voltage electric field where the sub 5 microns dust particles get ionised and develop a negative charge. This air is then passed through positively charged collector plates where the negatively charged dust/smog particulates are collected on the plates. These plates are constantly vibrating which means that the dust particles are being collected on the base of the pipe from where they are extracted daily. Model H, Hive, is a 25 ft tall tower with a base of 12 ft.

The tower is fully powered by solar energy, making it a viable solution for an energy scarce country like Pakistan which will be independent of the national grid. The tower requires maintenance once a week in order to ensure the regular functioning of the system. The diameter of the pipe is 1.2 meters with a fan size of 25000 CFM flow rate. The total amount of air being filtered through the system per day would be equal to 35 million cubic feet.

In comparison to other prototypes across the world, this tower provides a very cost-effective way of cleaning the air and removing poisonous 2.5-micron particulate size which can cause permanent damage to the lungs.

The dust collected from the tower during maintenance would be used to make smog-free pencils.